Category Archives: Copywriting

Global Ministries, The United Methodist Church

Provide substantive (developmental) editing, copy editing, writing and consultative services for the general agency. Standard materials include the organization’s e-newsletters, special promotional print collateral, video scripts, news releases, and other projects as needed including the following:

Revised and recast the language for 13 Mission Initiatives to focus on the programs’ positive gains in each country.

Substantive editing for UMCOR’s 75th Anniversary materials.

Substantive editing for Evangelization and Church Growth in the African Context, which is a compilation of articles from nine African authors.

Interview donors and write profiles for the agency’s Planned Giving Newsletter.

United Methodist Women Handbook 2013-2016

Wrote the handbook that is used by this 800,000-member organization. Used input from committees and provided biblical foundations for different aspects of their programs and ministries.

United Methodist Women Handbook

United Methodist Women Program Materials

Provide substantive (developmental) editing, writing, and consulting services for United Methodist Women, including Mission Studies, Program Book, Annual Reports and other core materials for the organization 2012 to present.

2013-2014 Program Book

2013 Annual Report

United Methodist Women Pledge Service

Developed concept and wrote this worship service for United Methodist Women members to use in 2012 when they make their financial pledge for the year.

2012 Pledge Service: Walk with Wholeness

Sojourners Magazine Ads

Wrote ad copy for UMC Giving for Sojourners Magazine December Alternative Gift Guide.

10-Fold 2011

Wrote daily marketing emails during the 10 day campaign encouraging donors to participate.

Revised the online toolkit to help participants prepare and share information about 10-Fold.

Wrote and directed 15 videos and advised on several others for the projects.

www.10-Fold.org

UMCOR 2009 Annual Report

Worked with client to determine theme and style for their 2009 Annual Report. Provided editing, copy writing, project management and photo selection services. Worked with client-selected graphic designer to complete final project. Download and view PDF report.

10-Fold 2010

Developed key messages at the beginning of the campaign that were then used throughout all promotional materials including the video and website.

Wrote copy and advised on the 10-Fold 2011 calender and initial eNewsletter updates for the campaign.

www.10-fold.org

United Methodist Women Membership Brochure

Wrote brochure and several other membership pieces in preparation for the United Methodist Women’s Assembly in 2010. Applied new branding, theme and language.

4 Areas of Focus

Revised a complex brochure on the four areas of focus for The United Methodist Church and how they apply to the General Board of Global Ministries to meet new communications standards.

The brochure can be ordered online at Cokesbury.

UMCOR Unit Brochures

These seven award-winning* brochures addressed the United Methodist Committee on Relief’s need to promote the unique work of each of its units while also creating awareness of the full body of UMCOR’s work. Previously, unit-specific materials made no mention of the larger organization.

The four-panel brochures first open to show two panels that provide general information about the organization and it’s work. Inside, is a concise description of the specific UMCOR unit. These brochures replaced multiple print pieces that struggled to communicate the work of UMCOR’s various units.

All other unit-specific materials are available online. Unique URLS were secured for each unit and published in the relevant brochure to make it easier for readers to find more information and to drive them to the UMCOR website while also reducing the number of print pieces that are produced annually.

*DeRose Hinkhouse Award of Excellence 2009